Our philosophy is based on human values and on being attentive to the main players in optics. We seek to provide the service and goods necessary for the needs of the market.
In 1990, our company started its activities in the distribution of glasses of different brands, already existing.
Our experience in direct contact with opticians has led us to create our own collections according to market demands. So, in 1992, we created our own collections.
In a very short time, we have successfully developed collections with innovative shapes and colors with hundreds of new models per year (Route 66, Nikita, Technoflex, Sanas, Texas 66, American Citys, Armonia, Cherryclow ... .)
In 1998, we diversified into the communication and advertising sector. Dozens of optical stores (French and German) have taken advantage of our magazines and our advertising flyers to develop their turnover.
In 2009, we created Swissoptical.ch (Job, shop and directory of opticians).
By being faithful to our vision of responding to market needs, our Joboptic site has proven its necessity in the optics sector. It is an essential tool for the optician. It puts in contact stores looking for employees or people looking for a job or equipment in the field of optics. The massive use of the swissoptical site by opticians has encouraged us to develop our web service more and more.
In 2020, we are supplementing the Joboptic service and the shop by putting into service, for the first time in Switzerland, an opticatalogue in internet version. It brings together ophthalmologists, suppliers and stores.
These 30 years of activity in this field have enriched our experiences in order to meet the needs of the local and international optical market.
